A Complete Brand Transformation

To The Max Fitness is a premium private personal training gym built on excellence, community, and results. With state-of-the-art facilities and a discerning audience, they needed a brand presence that truly reflected their offering.

We began by refining and modernising their branding, aligning it with their target audience and positioning the gym as an industry leader. From there, the project evolved into a full-scale creative partnership that touched every corner of their business.

Our work spanned brand design, website development, app design, and the creation of consistent marketing assets - including business cards, posters, and apparel. We produced educational videos, developed a supplement line, and developed materials that supported both member retention & new client acquisition.

One of the standout elements of this project was a full three-space branding rollout. We collaborated with a local artist to bring the gym to life with murals and large-scale illustrations we designed - powerful visuals that not only energised the environment but also paid homage to the local area and community.

To The Max Fitness gave us the opportunity to showcase the true breadth of what we do. The result was a brand and environment that feels cohesive, elevated, and unforgettable - a space that continues to inspire members while driving business growth.